Ursino
Restaurant Identity
Bring two graphic designers and a boutique design firm together and what do you get? An Incredible Collaboration Team ready to delve into the most delicious, creative projects. When asked to develop an identity for Ursino, a new restaurant within Kean University’s STEM Building in Union, NJ., we rolled up our sleeves and got out the mixing bowls. With a modern twist on farm-to-table handcrafted edibles, Ursino had mastered the recipe for success but needed help with the branding. Enter Incredible Collaboration Team. We devoured the research and whipped up a creation worthy of their mission: to showcase artisanal techniques that thrives on New Jersey’s local produce. The real challenge was to develop a brand that infused the organic, historic and scientific-chic decor of the restaurant. A restaurant with a welcoming spirit, Ursino radiates positive energy and a love of food that's as rustic and simple as it is refined and sophisticated.